The Journalist's heroin is the byline. When the journalists themselves become emotionally or physically involved in a story, it's fodder for awards and support of fellow interviewers and cameramen.
|
Gold Scrap Buyer Pushes Journalist - My joke Polk |
I just saw the interview of the journalist who worked on
this story (NY Channel 4 NBC Local News) on a crackdown on gold scrap buyers in the NY area. They were accused by regulators of not displaying their prices and scales, and probably some of them were being "shady" with consumers who don't know scrap prices. Hey, not as bad as buying from crackheads who break into homes. But these are typically used by people in some desperate situation, selling jewels from a departed relative, or trying to raise money for surgery, and the consumer has to rely on the "professional". We need regulation and investigation.
As a former regulator, I also understand that while the real problem is burglary and theft, that you pressure the regulated if you crack down on something lower key - advertising and buying. It's similar to the "no graffiti" policy, if you enforce that little things are done right fewer big things go wrong.
Anyway, from one of these rather routine local enforcements on gold and silver scrap buyers in New York, a "NBC Local News Team" decided to go Scott Pelley 60 Minutes on their asses and take a camera to the scrap guy's store, put his storefront on camera as a centerpiece to the "fraud" headline.
And the younger scrap guy pushed the cameraman's camera into his face.
Sound familiar?
|
infamous "tidy little shop" purporting to be "other side" balance |
It could happen anywhere...
The interview I just saw had this video footage in the background, but the interview was really of the reporter. (
uh-oh). He describes how it's normal, businessmen should expect to be interviewed, you don't like it but it's how the game is played. He described how his cameraman is his homie and how he spends more time with the cameraman than he does with his family, and how an eye socket could have been injured by the push of a camera, and how police came to the scene and a report of physical assault on the cameraman is now added to the enforcement on price display and scale visibility.
I'm not saying that this is the same as CBS in Guiyu. But what
I saw in the CBS 60 Minutes story on computer monitor recycling in Hong Kong was familiar in this NY Channel 4 news story. And the reaction of the scrap dealers to having news cameras in their lots is familiar.
Two years ago I followed up my critique above with a more detailed
shot-by-shot dissection of the CBS 60 Minutes Wasteland episode. I never get a call back from CBS news crew, who took an hour of my time doing background on the story. The lesson I took is that when the reporter has a choice between a story which is much more complicated and less exciting but more accurate than the one he set out on, or a story where he/she is a "hero" defending an assault on "their own" cameraman with footage that proves the businesspeople have "something to hide", that the latter story is easier and will appear "above the fold", so to speak.
|
The real "tidy little shops" fixing used electronics |
What I do not understand is the decision to give a
George Polk Award to these people. Well... I do understand it. The awards people didn't know anything about the SKD (semiknockdown) factories in Asia which were buying back CRT monitors for refurbishing to new-in-box condition for sale to Egypt, India, and Africa. The Polk is a JOURNALIST award - that is, a reward to a single individual who is chosen to symbolize bravery, integrity and courage in journalism. The Peabody Award is different, it recognizes a journalism organization (so I understand).
In either case, if it is discovered that a journalist did something in Guiyu China which was actually about as brave as NBC Channel 4 local news on gold and silver scrap buying, and that the exotic locale of China and Americans willingness to believe that the bottom of China's normal curve is "the truth" and that the factories which actually purchased and refurbished most of the monitors in Hong Kong harbor were defamed in the process...
Here is the formula:
- Ingredient 1: Something people don't understand completely (plastic, circuit boads, display devices) but which they feel familiar with, feel first hand experience with.
- Ingredient 2: Cognitive Risk word, "fraud" or "toxic" or "children" or "sex"
- Ingredient 3: Reporter with microphone shot in "exotic" locale, especially surrounded by brown skinned people in physical poverty.
Presto: All the ingredients for a journalistic excellence award. And as journalism rewards this, it breeds copycats. The "we buy gold scrap in NY" expose above. The
"Fair Trade Cotton Victoria's Secret" where photos of the "mud hut" of the worker demostrate the "bravery" of the reporter. The trembly-voiced Mike Daisy surrounded by ficticious machine guns at (the wrong) contract assembly plant (he was in Shenzhen, the iPhone worker poisoning happened at a different Chinese factory, literally hundreds of miles away, he was stealing a story from another reporter).
Idea... Hey, there are lots of reporters in China, working for cheap wages. Maybe we can mass-produce these stories? I'm thinking of the South Park Family Guy Manatee method, combine ju-ju technology words (polymer, flame retardant, megahertz, microwave) with a cognitive risk word (cancer, uterus, babies, negro), put a reporter in an untrained PR environment (shopping mall, scrap yard, battlefield) and
voila. If people with consciences care about it, it's difficult to understand, it has "profit" and "fraud" and "sex" and "race" ingredients, and a human nature ("get offa my lawn") reaction from the engaged businesspeople, we could go to town, and start minting these Peabody and Polk and Pulitzer puppies.