Waste Hierarchy vs. Litter. Keep Atlantic Beautiful.
There is a privileged disconnect between weathy nations' obsession with recycling rate of plastic, when the emergency is ocean-bound litter in emerging markets. I don't care if it's recycled, I want to see litter collected before monsoons send it to sea.
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Still, they have a ways to go. And environmentally speaking, many African, Asian and South American Communities are at the awkward stage of environmental regulation the USA saw in the 1950s and 1960s, when cars were dumped in American Rivers, and bottle bills were driven by LITTER, not by a heartfelt need to recycle.
There is a reverse normal curve when it comes to recycling and growth of income. Very poor nations recycle the most, because the value of the material is a high wage, they cannot afford to throw it away. In places like Kumasi, Ghana, the metals from cars are segregated into far more categories than an American recycler would ever bother to.
But when the income of a nation doubles or triples, from very poor to modestly lower class, you start to see disposables being consumed - bottled water in Africa (or plastic bagged) - but not collected. The awkward period when - like my grandparents farm in the 1960s - garbage is being produced by higher and higher levels of packaging, but at best being burned in barrels, and at worst, dumped on roadsides.
And that's what is going on in Emerging Cities, many of which are on the coast, or along one of 7 rivers that dump into the 5 oceans.