Super Bowl of Reuse: Nabil Nasr, Adam Minter, Josh Lepawsky vs. PlannedObsoleteScience

Last weekend, we had a reflection on the previous decades of blogging, and our ability to declare successes and failures with the war against global reuse, as waged in the press.  There is a trifecta of 3 books - two of which the blog influenced, and one of which it was inspired by.

Three Most Important Re-Use Books of the Decade:

Reassembling Rubbish by Dr. Josh Lepawsky does an incredible job of surgically dismantling arguments widely cast by Basel Action Network and Greenpeace and other "do-gooders". He researched their IRS 990s, exposed the financial backing of Planned Obsolescence and Big Shred, and provides data to eyewitness the spray of filthy gossip about repairpeople in Asia, Africa and Latin America. While not an emotional read, that was not what we needed. If stoic in delivery, Lepawsky rubbed shoulders with #ownvoices. His team spent weeks living with emerging market recyclers and repairers, including several long visits to Las Chicas Bravas in Sonora Mexico (Retroworks de Mexico). Lepawsky re-thinks the incredible geographic scars of mining industry, comparing risks to the hand-wringing concerns over removing screws in slums like Agbogbloshie. It is incredibly well documented, footnoted, and sourced.

Secondhand by Adam Minter is about "Travels in the New Global Garage Sale". For a more visceral look at the "collateral damage"to the global good-enough markets, this is the best.  Adam turns the corner from being an extremely well-regarded trade journal writer, covering the scrap industry (first book, Junkyard Planet 2013), and dives into the mosh pit of reuse diaspora in Secondhand. Cleverly written, he first makes the used possessions personal - estate sale by estate sale, Goodwill by Goodwill, and his own grandmothers' basement chachkas. He then follows the billion dollar trade to the tech sector in India, China, Mexico, Benin and Ghana, and introduces us, face to face, with the talented and inspiring "others", letting the people in the USA, Europe and Japan hear the #OwnVoices of the racially profiled "primitives" we've been told are too ignorant and stupid to do more than burn the devices they carefully select, test, and purchase. He is a great listener.

Remanufacturing In the Circular Economy is the newest release by Dr. Nabil Nasr of RIT in Golisano Institute for Sustainability (Rochester, NY).  Unlike Lepawsky and Minter's books, I cannot say I've yet read Nasr's Remanufacturing, but I'm ordering a copy now.  I have been a fan of Dr. Nasr for decades (though he probably barely knew me until the 2013 Fair Trade Recycling Summit in Middlebury). Some of the oldest Good Point Ideas blogs have hyperlinks to Dr. Nasr's stats on remanufacturing, the industrialized growth of scaleable repair (I remember having to learn "hyperlink" code, copy and pasting). As I applied principles in the 2007 Harvard Business Review article "The Battle for China's Good Enough Market" to explain what Asia's tech sector was really doing with the desktop SVGA CRT monitors that CBS 60 Minutes claimed were burned in acid in Guiyu, I could always find sanity in Dr. Nasr's data.  Like Lepawsky, Nasr provides Datajournalists a place to fact-check "80%" of the slop sprayed at us in alarmist NGO press releases.

The team provides Super Bowl stature in the defense of reuse. The table is set for Fareed Zakaria (CNN Global Public Square) to invite these 3 authors and deliver the dagger to racial profiling.  He may want to invite Dr. Grace Akese, who has just recently moved to take a position at Bayreuth University in Germany. Grace provided key insights to Reassembling Rubbish, in particular an "OwnVoices" fact check of characatured Agbogbloshie. Good luck, Grace, in turning Germany's (Kevin McElvaney's) "mirror on itself" back in the right direction. Emmanuel Nyaltey of Fair Trade Recycling would also be a good score. This morning I twitterwarned Fareed (a personal hero from "Foreign Affairs" editor days) that I'd be sending him snail mail to pitch the episode.

Corrective and Preventative Action (CAPA)

Our company just went into an environmental "Surveillance Audit" for R2.  Some advice for people who are getting certified, or thinking about getting certified...

The temptation is to think that on the second audit, you've done this before.  You got the initial certification, you think that's the hard part.  No.   Joining the Army is the easy part.  Staying in the Army is the hard part.

When you think about it, there aren't too many economic incentives to keep someone out of a certification, whether it's E-Stewards, or R2, or ISO, etc.  What the company is signing up for is a process.  It's like joining a church, it's not about your past sins, it's about your commitment to being better.

What happened prior to our Surveillance Audit was that I took two trips to the Southwest (things are heating up at Retroworks de Mexico, despite the snow down there) and left people I trust in charge.  They have earned my confidence, as in confidence to do what I've trained everyone is our culture to do.

Efficiency, Good Work, Value, Accountability.  Get 'Er Done, combined with Know-How.

In that vein, everybody at the plant was motivated, without me telling them so, to make the place ship-shape.  We were proud of our company, and open to the audit with open arms.  A special clean up crew was assigned room by room to make sure everything was swept up and ship shape.

Well, we do "batch work" a few times a year.   Like we let the projection tubes build up until there will be enough of them to actually fill barrels with ethyl glycol.  If you do them as they come in, a few per day, you tie up more floor space with 1/8 full barrels which are actually more susceptible to spills than the projection tubes they were stored in.  So it makes sense, operationally, to store up 30 gaylords of the projection tubes when things are busy in the summer, and to keep people employed in the winter by draining them in a batch.

LCDs are similar.  In the first batch, you test working.  In the second batch, of the ones not working, you examine for capacitors and other "easily" repairable problems (for those in the know).  In the third batch, you leave for last the de-manufacturing of the busted-up-beyond-hope LCDs that need demanufacturing.

You are proud of the quality of your reuse.  We are led to believe, and it's true, that a lot of companies will sell the LCDs "as is" in a mixed lot.  Economically, you can "externalize" the cost of the LCD demanufacturing if you use the reuse value of the working and repairable to make the other LCDs tag along, as "toxics along for the ride".   So we haven't been doing that, we are proud to be tackling the hardest part of the work during the R2 winter surveillance audit.

So you've got a couple of people doing something new, something they aren't as experienced in, in the "batch work".  And you have a crew of eager clean up guys, circling around, trying to make the place look neat and orderly before the auditor arrives.

Crack.

That was the thin ice.