What Plastic Recycling Really Needs: Rational Critical Thinking

Wouldn't we be frustrated if NPR did a story on low health and safety standards of vegetarian restaurants in Indonesia, and made the story about vegetarianism without comparing the standards at meat-centric Indonesian restaurants? This is an example I use of critical thinking when I give a talk on recycling markets. I'm not against improving them, and shining critical light on them may be helpful. But isn't associating poor hygiene with vegetarianism and not visiting a control group of meat restaurants a rather cringeworthy example of #gotchajournalism clickbait?

Note to all editors of all news organizations.... Always compare recycling to virgin material production, please, and not to an idealized image of recycling.

There's Always Market Demand for Rational Critical Thinking.  It's just undervalued.  The problem has plagued Journalism ever since newspapers lost the one-third of revenue from classified ads... if only News Corp or New York Times had purchased / invested in eBay 25 years ago...

The drop in revenues continues as journalism competes with online advertising, targeted to unique consumer data from Alphabet, Meta and Amazon.  And "free content" abounds - woefully edited or fact-checked - via links to fake news shared by "friends of friends" online.

That's a long way to approach the reporting on the state of plastic recycling by NPR's Laura Sullivan.  She has made her biography synonymous with a story that Plastic Recycling is a big lie... Either she can fix this herself, or we need tenure-seeking professors and graduate students to lay some math and control group facts on her "conclusions".

"Sullivan won her third duPont in 2022 for her Planet Money podcast WASTE LAND, an investigation with Frontline into Big Oil and the myth of recycling plastic. The California's attorney general opened an investigation into the oil companies citing NPR's reporting, saying the companies participated in a "half century of deception" perpetuating a myth that plastic could be recycled in an effort to manipulate the public to buy more of it."

I learned a lot by trying to show CBS 60 Minutes producer Solly Granatstein that the CRT computer monitors were nowhere in evidence in the Scott Pelley footage of Guiyu. I showed his team, before the segment ran, photos of the factories that bought the CRT monitors for re-manufacturing and reuse. Later I sent them emails showing the "toxic river" in Guiyu was immediately downstream from the largest textile factories on earth, and that the water samples were pretty much identical to Bangladesh textile factory effluent in the Lourajang River. Later still, I helped Adam Minter investigate the integrated chip reuse markets which actually drove the circuit board recycling market in Guiyu... Reuse is still being attacked as "counterfeit".  

From Vegetarian to Recycler

I was vegetarian in college.  It was not just about cows and pigs... it was about how demand for beef and pork led to the cropping down of rain forests to make pasture land.  I was avoiding beef to save rain forest critters.

Our purchases (demand) and waste (lost supply) have an impact far beyond our trash cans. When I learned about mining, I realized that the intrusion of mining operations and timber harvesters had an impact far beyond the forest consumption.  Purchases by the world's richest 5% of the population (1980) were paying for roads and infrastructure in the rain forests, and exponentially increasing purchases of bush meat or "bushmeat".

Killing and eating apes and monkeys and other exotic rain forest animals was sustainable when the world's population was about 500 million.  At 6+ billion, even if most of us swear off of it, a few ridiculous people will  order "endangered species platter" just to say they digested chimp flesh before they died.  Even if we run a campaign to increase the awareness of sustainability in Asia, and reduce the number of myths about special properties of organs from endangered species, we can plan on a certain number of ****heads.  If one percent of people are ****heads, then all you can control is access to the perversion, you cannot ever achieve all good people.

The access to bushmeat is roads.  If you build roads into the Congo river basin to harvest rare earth metals, other trade will follow the route.  When legitimate hunters, like ones I met in Cameroon, were first given guns, species were already endangered by the demands of earth's 1 billion population and 1% (1 million) ***heads.  But it was guns and roads, roads into the deepest parts of the forest , to mine coltan for cell phones and gold for circuit boards, or tin for "lead-free" solder, which broke the garden wall protecting bush wildlife.

In the capital of Yaounde, Cameroon, I could avert my eyes and walk on by the rugs of bushmeat.  But I knew that it was the "eaters" of hardwood and non-ferrous metals that brought the hunters to the mothers of these baby chimps.  And the West's contagion of consumption - consume, use, discard - is our most frightening export.


If you are a true recycler, your actions will mean more than vegetarianism for a lifetime.  Because if you are NOT a true recycler, and you don't recycle paper, metals and e-waste, then the gold and copper and tin and silver you "eat" opens the doors to the virgin forest.

I spent an amount of time meditating and trying to choose the best possible career.  If you want to make a difference towards sustainability, jewelry, electronics, and other industries consuming rare earth elements are the way to go. I'm fascinated in the potential for women's rights to reduce consumption of rare earth metals.  On the other hand, there are some tragic directions I see environmentalists taking.  Switching from toxics (like recycled content lead) to non-toxic rare metals (like tin and silver, the lead solder replacement) is probably the most tragic career pursuit an environmentalist can engage in.  Selling recycled mercury, diverted from well regulated landfills, to gold miners in the rain forest, is perhaps as bad.  Following that would be anything environmentalist pursuit that reduces participation (through higher costs or cynicism) in recycling... which we all need to be polite to one another in order to avoid.