Showing posts with label drivers. Show all posts
Showing posts with label drivers. Show all posts

"Drivers who switched from..." "saved..."

Duh.  That's why they switched.

If ten people buy from my competitor, and nine are saving money because I suck, but one saves 10% by switching back to my company, then those "who switched" likely saved 10%.  The ones who didn't save, didn't switch... I'd presume.

Just another example of cognitive dissonance marketing.  See your local e-waste statistic.