Net Impact is a group of young business students from many universities who are trying to change the world without getting fired. Like the Masons, this group works to do good things and to earn their salaries, but to be around inside the system when something important happens.
This is the EXACT OPPOSITE of what the hippies did - tune in, turn on, drop out. Why did we hate McDonalds in the 1990s? Precisely because no one with a conscience would ever apply to work there in the 1970s. McDonald's was starved of eco-minded people. Despite that, it serves salads today because the eco-minded did not create businesses big enough to create enough jobs for people with consciences.
NET IMPACT is the next 20-30something generation of do-gooders who learned the lesson of tuning in and dropping out and did the former not the latter.
When I spoke to a group at Net Impact about WR3A.org and our company's mission to do well by doing good in the e-waste export business, a dozen people came down to speak with me after the presentation.
What does this have to do with the title of this blog? EPA also has a lot of good people but.. they need to hire out of Net Impact and get some people who are not so afraid of losing their position that they don't speak out when attacked for doing the right thing. EPA did the right thing with the CRT Rule and did the right thing with R2, but they cannot out-voice a 3 person NGO in Seattle.
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