"Drivers who switched from..." "saved..."

Duh.  That's why they switched.

If ten people buy from my competitor, and nine are saving money because I suck, but one saves 10% by switching back to my company, then those "who switched" likely saved 10%.  The ones who didn't save, didn't switch... I'd presume.

Just another example of cognitive dissonance marketing.  See your local e-waste statistic.

No comments: