Before bragging 7500/mo page reads, we need to recall an old journalism proverb which I first heard from my father (a Journalism professor) and later heard from Andrea Carneiro, then Mass DEP Public Relations guru. They say about every story which appears in the newspaper:
- Half the people who got the paper didn't even see the story {IT}.
- Half the people who saw the story didn't read IT.
- Half the people who read the story didn't finish IT.
- Half the people who finished the story didn't understand IT.
- Half the people who understood the story didn't agree with IT.
This little proverb helps to explain why pros don't get too excited by headlines, and don't over-react when a critical story appears.
