The Vermont free-mail, coupon-funded newspaper "Hometown" is published and mailed by the Burlington Free Press - which, with its Headliner newspaper, follows the opposite, paywall approach, online. So I'm in a bit of a quandary in presenting the snapshot, below, of the opening paragraphs of the article. Well, it's a fair use claim, and also it's common practice for newspapers to show the "lede" (opening paragraphs), so here's what catches my attention this morning.
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| Burlington Free Press Thanksgiving "Hometown" Edition |
Joel Banner Baird of Burlington Free Press may well have started a "recycling" story for the same reason that @AdamMinter told me those stories normally appear around holidays.... they are easy to write, require little more than a google page one of research, and seem to appeal to everyone. They are not time sensitive, so a reporter can write it a week ahead, and get home for the holidays faster. But at least in the opening paragraphs, Baird bluntly avoids the normal "gotcha" narratives common in holiday journalism (someone made millions of dollars recycling trash was the go-to in the 1980s, your recyclables didn't really get recycled in the 1990s, lather-rinse-repeat for every buyers-market, sellers-market cycle). It leads, but does not bleed.
The opening interview with Michael Noel (nice holiday namesake) of TOMRA, the master-redemption center recycling provider and owner of most supermarket reverse-vendor container machines, avoids falsely choosing between either "It was the best of times."
...Or, "It was the worst of times".
Which is the most environmentally sustainable Container for my holiday beer?
Michael Noel tells Joel Banner Baird "The short answer is, it's complicated". That is an honest answer to the decades of environmentalists (spoilt brat) privileged demands to "choose" the "best" beer container, vs. the equally misguided alt-right "recycling is Bulls**t" waste-makers. Both camps are uber-susceptible to cognitive dissonance (or perhaps vice versa, those prone to cognitive dissonance probably lean toward extreme positions). The more they choose one answer (only use this one vs. nothing matters, environmentalists are wrong), the louder they both get. Outrage is not Expertise.
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