Showing posts with label recycling marketing messaging. Show all posts
Showing posts with label recycling marketing messaging. Show all posts

Honeycan Recycling Method 102: It is often not a yes/no (Recyclable/Non) Question - but WHY

"Honey, Can I Recycle This?" Part 2

Follow up lesson from HoneyCan Method 101

We constantly see two bins for our discards:
one labeled "trash" and another "recycling." In cities like Barcelona (my second domicile), there are multiple bins. Two are intended for trash—one small round litter bin on the street corner and one large dumpster, lifted and emptied by a truck, which should probably take only bagged trash. Four are for recycling. Paper, Compost, and Glass are fairly obvious (though each produces its own "HoneyCan" questions). Then there are the carters - the same as the Irish and Russian Jewish immigrants to USA cities, who push carts up and down the city streets collecting scrap metal (and electronics).  Those will be the subject of another blog.

The most confusing one for my Ph.D. spouse is the yellow "container" bin, which accepts both metal and plastic packaging. And most of her questions are about plastic.

Often, when she asks me about a plastic container—say, a yogurt cup whose mouth is wider than its base—I consider three explanations.

1) Appeal to Authority. Whatever the Barcelona recycling webpage says, do that. Someone else has already made the decision, and neither of us needs to understand why.

2) Prioritize. What is the worst outcome of getting it wrong? What happens if we mistakenly recycle something that shouldn't be recycled, versus mistakenly throwing away something that could have been?

3) Simplify. If I want her—and millions of other people—to recycle with confidence, perhaps the technically perfect answer doesn't matter very much. Give participants rules that don't discourage them from doing the things with the greatest positive impact.

And... did I say just three explanations?

4) Pontificate. Give her a firehose of information about the history of natural-resource consumption, commodity markets, MRF technology, mining, international trade, and their implications for the future of the planet and human society.

Longtime readers of this blog already know which one I'm naturally inclined to choose. My wife just wants to know where to put the yogurt cup.