Saw this in the Atlantic Online, via Quartz (qa.com)
It shows how intelligent rural people are attracted to culture, or simply shows urbanization, depending on your take. It's a little tough to distinguish the two. But the printing press, during this time, was a city device, and until the internet, literacy was correlated with printing presses, and printing presses were in cities.
In my experience in "emerging markets", aka the "developing world", electricity and internet remain urban magnets. As aspiring people move to Accra or Lagos (see "cultural gulfs in developing markets" series), they need "good enough" display devices to do things like access the internet and watch World Cup matches and local news broadcasts.
It shows how intelligent rural people are attracted to culture, or simply shows urbanization, depending on your take. It's a little tough to distinguish the two. But the printing press, during this time, was a city device, and until the internet, literacy was correlated with printing presses, and printing presses were in cities.
In my experience in "emerging markets", aka the "developing world", electricity and internet remain urban magnets. As aspiring people move to Accra or Lagos (see "cultural gulfs in developing markets" series), they need "good enough" display devices to do things like access the internet and watch World Cup matches and local news broadcasts.
